From pumpkin color to pantone color design for your food
On color psychology description there are a lot of, especially in food and candy design industry is more obvious.The color is a way we describe the food.
For example, reminiscent of ripe, red berries and sweet.The color of yellow is considered the most happy, and green is synonymous with healthy, natural food.
Some color can let a person associate to winter seasonal affective - associated with red and silver, Halloween associated with black and orange, Easter associated with light blue, yellow and green.Other color is suitable for cultural and artistic standards.Most fast food chains will use orange, yellow and red as the brand identity.And blue food has become a kind of sets a fashion.
Food color, however, is not just on Facebook or sets a collection of thumb up..Researchers at Pennsylvania state universityExplained: "color will affect the taste of food, and our feelings and expectations will affect the way we taste the food."
Colors and other sense has a great impact on taste perception.International color manufacturers association (IACM) in its "why use color"Web pages are discussed in this paper.They citedA study of Hoegg & Alba in 2007, the study by changing the color intensity and/or sweetness to assess consumer preference for orange juice.In their study, they come to a conclusion, taste perception will only be affected by color change, not affected by the actual sweetness change.
.
"Smell is not only taste the taste of so simple, all other senses in work, some senses can dominate the brain to the understanding of the food.For example, we find that when we use a no taste and smell of the color of the dye processing drinks, there are significant differences people feel the taste of strength.In fact this is the same kind of drink, but people think it taste better."
No matter what color, the color is very important...This means that the color selection is important - assiduously seeking candy manufacturing chamber of commerce as accurate replica of the brand or product color.And ink, color and coating area, it is calledColor matching..
Color matching process
Since the FDA allows for the first time since the artificial pigment is added in the butter and cheese, food science, colorant chemistry and technology has made great progress,The federal government to supervise and manage the colorant began in the 1880 s.).Chemistry and analytical instruments exponentially.
Pantone color matching system(CMS) system, such as the advent of standardization of color choices - whatever how equipment.Pantone has been widely used in printers, and through the standardization - general color is available.
Even so, the color is still quite common challenges.
From the point of view of colour manufacturer, the product color comes in many forms.In some cases, we will be provide the pantone color.In other cases, we may need to match the sample.According to the us in the past few decades to cooperate with some big brands in the world of experience, we will often be asked to provide some advice - usually within a specific color.
Color matching and color style
In Doreen Becker 's"Product design color trend and choose", in an article in the color matching and color style of each function are described.
"Designers often make a mistake is that once they choose a color for a project, they will require manufacturers to provide exact match colors.In many cases, manufacturers must match the color of target or textiles, and to explain the color...If the designer allow manufacturers to explain color and offer some different color style sample, you can save a lot of time to achieve the ultimate may not be able to realize the perfect match colors.Color style is often used to create and interpret trends palette.By allowing staff for free interpretation of the precise color matching color, they can explain the color of the geographical differences, and the availability of raw materials in these areas.Of course, also need the actual color matching, color must be completely copy the required target."
The availability of raw materials in these areas.Of course, also need the actual color matching, color must be completely copy the required target."
Becker also point out, "the color is probably the most time-consuming and one of the most frustrating step" - this is known as a food manufacturing problem (although conforms to the standards and regulatory issues also rank).
We have countless times to see that, when enterprises are unable to get the color they need, they will turn to us.In more than one example, candy industry clients want to get rid of a single powder paints, in order to simplify the preparation, use and cleaning.
This desire to get rid of dry pigment has become the candy industry and a major factor in the candy maker.Manufacturers are increasingly looking for full formula, easy to use color tinting systems, rather than using a single raw material.
This solution not only reduce the manpower and prepare/cleaning time, but also reduce the risk of error - may influence brand color accurate visual representation, and even affect product safety.(this is not a shocking news.In almost all the regulated production environment, the clean and simple "is a popular method.)
When it comes to color, accurate sample is irreplaceable.
Candy makers have pointed out that successful color one thing in common: project in a timely manner to provide accurate color samples, speed up the development process.
A full range of color choices
Is actually very simple: color affect consumer choice and accept one of the most important factors.Get the right color is the most important thing.
In our 60 years of history, the card nu-lax provide customized products for the industry, including from the list of the most widely raw material choice ingredients, - whether synthetic or natural color (exemption certificate).We have with many other standard set up a partnership, whether material suppliersMedical apparatus and instruments and packaging,Food and candy colorants, orFood contact/packaging..This allows us to provide the best lake, printing ink and paint coating system.
For candy designer, Halloween is just around the corner.
Let's talk about your next candy color project!Contact us nowAnd began to move.
Since 2016, Natalie Myers have served as a technical manager in the field of food and candy, use card nu-lax coloring and coating system to provide technical support for the development and commercialization of new products.Natalie Myers holds a bachelor's degree in food science at the university of Pennsylvania.
